Big Changes Coming to Google Search!

🚨 Big changes coming to Google Search.

A really interesting piece on the evolution of Google Search on the BBC this morning – all about Google’s new ‘AI Mode’.

You may have seen this being tested recently, but this rollout signals Google is ready to take it mainstream.

The way we search is changing – and so is the way Google delivers information.

After years of integrating AI into its core algorithm, Google is now putting its Gemini generative AI front and centre. With AI Mode, users are presented with direct, conversational answers – often without needing to click through to a website at all.

💡 What does this mean for businesses and advertisers?

It’s another step toward Google owning more of the customer journey. More decisions will be made within Google’s interface, not on your website. That makes it more important than ever to ensure Google fully understands your product or service – whether through SEO or Paid Ads.

For those of us in the Google Ads world, the implications are significant – though not unexpected.

The old model of building keyword lists and bidding for the top three ad spots still works (for now), but we’re moving rapidly beyond it.

To stay ahead, advertisers will need to evolve. Some key shifts to consider:

✅ AI Max campaign types (now live in some accounts) are part of Google’s strategy to serve ads in AI-powered search experiences – more on this from me soon.
✅ Keyword strategy will need to adapt to longer, more conversational queries.
✅ Ad creative and landing pages should align with natural language, multi-intent searches.
✅ Regular testing and performance tracking will be even more crucial, as placements become less predictable.

As always, the winners will be those who embrace the change early. Watch this space – and start thinking now about how your marketing evolves to meet the new search landscape.