Ideal For: Local service businesses, small e-commerce stores, startups

Ad Spend Level: Under £2k per month 

What’s Included: 

Initial Setup: 

• Google Ads account audit (if applicable) 
• Campaign setup 
• Basic keyword research 
• Initial negative keyword list 
• Conversion tracking setup (Google Tag Manager)

Ongoing Management: 

• BID Strategy and management
• Keyword pruning and negative keyword updates
• Basic ad copy A/B testing 
• Monthly performance reporting (PDF + commentary) 

Communication: 

• fortnightly strategy calls as required 
• Email support with 24-hour response window 
   

Ideal for: Established SME’s with a need for consistent growth 

Ad Spend Level: £2k – £10k/month 

Includes everything in Entry-Level, plus:

Campaign Expansion:

• Up to 3–5 campaigns (Search, Display, Remarketing, Shopping, Performance max as applicable) 
• Device, geo, and demographic bid adjustments 
• Competitor campaign research 

Conversion Optimization:

• Setup of goals and events in GA4 
• Custom landing page recommendations 
• review opportunities for value-based bidding

Testing & Optimization:

• Weekly A/B testing of ads and extensions  
• Custom audience targeting and exclusion 

Reporting & Communication:

• Bi-weekly reporting with actionable insights 
• weekly strategy calls or as required 

Ideal For: Businesses spending £10,000+/month or with complex needs or multi-regional targeting 

What’s Included – Everything in Standard, plus: 

Advanced Strategy: 

• Omnichannel strategy integration (e.g. Facebook/LinkedIn – consult included) 
• Full-funnel campaign strategy (Top/Mid/Bottom funnel ads) 
• Custom landing page design consultation (or creation with partners) 
• Campaigns in multiple regions if needed 

Data & Reporting:  

• Custom Data Studio dashboard
• ROI based campaign tracking (if client provides data) 

CRO & UX Support: 

• On-page heatmap analysis (via Hotjar or similar, if data shared) 
• Funnel audits and feedback sessions 

White-Glove Service: 

• Weekly performance calls or check-ins 
• WhatsApp or Slack access for real-time updates 
• Emergency response within 6–12 hours