Richard launched Vittles & Company in 2018, with the opening of a Craft Beer Bottle Shop & Bar in the centre of the vibrant Hull Trinity Market. There, he brewed and sold his own beer, alongside a wide range of beers from local, national and international producers.

In 2019, the Vittles Cafe Bar was opened in Grimsby Town Centre, where Richard and a small team sold a range of homemade food, alongside artisan coffee, loose leaf tea and craft drinks of all kinds.

Both bars closed in 2024, allowing Richard to focus on building the marketing consultancy.

Throughout this time, Richard had the pleasure of meeting and building relationships with many people within the NE Lincs community, within which he continues to play an active part.